“A picture is worth a thousand words” is often used to say that you can tell a story with one picture instead of writing a lot of words.
Pictures can act alone or as part of the over image that you want to send to your web page visitors. Pictures are amongst the first things that your web page visitors see and respond to.
Pictures provide an emotional stimulus to your content and so are very important in helping your visitors to understand and follow the flow of your story.
In designing the page layout pictures should be placed to enhance the flow of the story to the point where they form a natural part of the page.
The art of Feng Shui provides a framework of “Chi”, or flow, that helps you to get your design working to best effect.